The Art of Juggling: How Mischief Mamma Merges Logic and Creativity in Motherhood and Content Creation

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It’s a tale of Sneha Ranebennur, the proud mom of Aahana and Angu. Her life isn’t one-dimensional; she runs on three hours of sleep, mornings are for kids — school runs, and US calls at night with a cup of Chai as her sidekick. No, no, no, it doesn’t end there, as she has a hidden talent too, ‘Content Creation’, yes, she is popularly known for her reel making, photography and storytelling as “Mischeif Mamma

Sneha Ranebennur was born in Hubli, and her childhood has had a significant influence on who she is today. Growing up in a close-knit Indian family, she learnt what resilience, discipline and the importance of community are. Sneha grew up looking up to her mom, who was working in Indian railways and amusingly balanced everything, a demanding career, home and family with incredible energy and discipline. The greatest lesson she learnt from her mom is – resilience isn’t always loud, sometimes it’s in the quiet consistency of showing up every single day, no matter how tired you are. This became a lifelong lesson that gave her the courage to pursue engineering, the confidence to write, and the patience to embrace motherhood with grace.

Sneha Ranebennur, popularly knowns as ‘Mischief Mamma’

Sneha’s Professional Journey: Between Code, Creativity and Chaos

Sneha started her career as a software engineer in the USA and continues to be a Consultant for the same company, working from Hubli, India. Her role centres on designing and building robust backend systems using technologies like Java, Spring Boot and MySQL. Beyond coding and designing, her work is about problem-solving, communication and creating solutions that truly align with business needs.

A daytime job in the USA for four years gave her a great experience, and now continued in a night shift consulting role that she has embraced for five years. This continuity across two continents is a testament to her adaptability, resilience and dedication. What Sneha enjoys most about consulting is its sheer variety. Each project brings new challenges, fresh teams to collaborate with, and constant opportunities to learn. It keeps her sharp and reminds her that technology isn’t just about building systems – it’s about building trust, relationships, and impact. According to Sneha, three skills have immensely shaped her as a consultant.

  1. Adaptability – Switching between mom-mode, content creator-mode, and consultant-mode has made her flexible by nature. In consulting, no two projects are the same, so being able to adjust quickly is key.
  2. Communication – Since she works with US-based teams, clarity is everything. Explaining complex problems simply, listening well, and bridging cultural gaps have been among her strongest assets.
  3. Problem-Solving Mindset – At the end of the day, consulting is about solutions. Whether it’s untangling technical issues or balancing time zones, she has learned to stay calm and focus on ‘how do we fix this?’ rather than ‘why is this happening?’
Consulting Job at the USA

Of course, working with different zones, along with being a mom of two kids, comes with its own trials. All of her evenings and nights are packed with meetings and deadlines. Thus, her children like to joke that their mom is ‘nocturnal’ and she admits that sleep is a luxury for her. Dinners are unusual, and the only companion who is also the only co-worker is her endless cups of chai. Yet, she has learned to find humour in the exhaustion and rhythm in the chaos – this defines much of her life.

Sneha’s life is not just confined to a consulting job; she is a mother, a storyteller and a woman who wears multiple hats with grace. Alongside coding, a creative side of hers also stood out when she wrote articles for AZ India Times as a columnist. This way, she explored beyond technology. The other hobby of hers also got noticed when her photography won many hearts, and thus, capturing photos through a lens gave her a way to express her emotions that sometimes words couldn’t.

Sneha as Coloumnist in AZ India Times

Technology is just her bread and butter, while her dreams blend different worlds – a bit of consulting and a lot more of storytelling. Once she was a mother, it changed everything. She felt it to be grounding and inspiring. This was the time she utilised to put together her love for storytelling, creativity and the real raw journey of parenting. And along with her daughter, Mischief Mamma was also born. What started as a personal channel has now grown into a growing community. Mischief Mamma is a space where Sneha shares her stories, experiences and lessons that resonate with other moms juggling multiple roles, just like her.

“Balance isn’t about doing it all; it’s about knowing what needs you most right now.” – Sneha

Sneha on Motherhood and Career: Redefining Balance

Becoming a mom reshaped Sneha’s perspective on life and career. Career made her success is defined by completing deadlines, delivering projects on time, and achieving career milestones. But by the birth of Ahana and Angu, success took on richer meaning – being present, raising kids in the right way and experiencing the joy in little wins of everyday life. Slowly, motherhood taught her patience, gave her more strength, and unexpectedly, she became more ambitious. Motherhood magically gave her a clarity of what she truly aspires to.

Balance isn’t being perfect because something at some times will take the centre stage, and you have to prioritise accordingly. Similarly, in Sneha’s life, some days her kids need her the most, some days she has to give her complete focus on work and some days content creation becomes her creative escape. Thus, balance is never static – we have to prioritise our work accordingly and drawing a to-do list for the day is a must!

When asked, Being a mom, have you ever felt the guilt of not giving 100% to your kids? If that is the case, be guilt-free, as Sneha rightly puts forward that giving your all for what you need most is the mantra. Learning to let go of guilt and embracing the messiness has been her toughest, yet most valuable, lesson. Upon all of this, the greatest reward she receives from her children is that they believe that her mother not only nurtures them but also dares to chase her dreams.

At the heart of it all, Sneha is building more than just a career. She is creating a life that her children can be proud of and a ripple of encouragement for other women who are walking through the same path. Now, with this journey, Sneha has found her real instinct and the real definition of success.

Sneha’s Content Creation Journey: From Scribbles to Community

Sneha’s journey into content creation was not pre-planned, but an accidental love story. Exploring creativity and photography through AZ India Times to a wonderfully chaotic motherhood, this brought Mischief Mamma into life. What started as scribbles and snapshots soon grew into a space where other moms could laugh and feel less alone. Thus, Mischief Mamma is a platform where the content is rooted in motherhood and sharing the everyday chaos – the messy, funny and sometimes overwhelming parts of being a mom. Along the way, she weaves in lifestyle, book, and reflections, always with the reminder that there are no hard and fast rules of being a perfect parent or a person. For Mischief Mamma, success is when a post or reel makes another mother relate to it, smile a little, feel understood or breathe easier.

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Incidentally, Sneha believes that content creation isn’t a job but a way to express her creativity through storytelling. According to her, consistency is not posting or making reels daily, but being there with honesty. Sometimes she is bursting with creativity at 2 AM, and sometimes she is quite focused on family. Slowly, as her content gained traction, she started collaborating with brands as well, and this taught her that authenticity and community matter more than trends. For her, it’s always community over competition.

Brand Collaborations

Social media, she says, has been her stage, her diary, and her bridge to countless connections. It turned Mischief Mamma into more than just a page – it became a recognisable voice and a safe space for mothers. Each post feels like a chapter in her diary, a memory or lesson shared with the world. And through it all, Sneha continues to build not just content, but a community that feels like family.

Sneha’s current obsession is ‘Farming’. Who doesn’t like to be close to nature and enjoy its freshness? As of now, farming for her is more than a hobby and less than a business. She is just taking baby steps and muddy hands to know what it means to be a farmer.

“Fresh food on the table, kids running around with animals, and a sense of peace you just don’t get in city chaos.”

Though she is new to it, she is enjoying the experiments from soil to seeds to animals – making the journey exciting rather than daunting. And raising her children in this environment feels like the best gift in today’s fast-paced times. Now it’s just a small-scale project that she is planning with her father and brother to grow organic and dream to have setting up an agri tourism in future. Challenges like water scarcity, labour problems and unpredictable weather are real, but so are the surprises – a seed sprouting against the odds, the resilience of the land and kids running around the calves are a delight to watch. Farming for Sneha has allowed her to raise her kids close to nature, teach them patience and responsibility and to her as a professional, it teaches her to be grounded, to be consistent and to nurture with care.

Battles and Breakthroughs

“Life doesn’t have to fit into someone else’s box – my balance, however messy, is enough.” – Sneha

Sneha loves being messy, imperfect, and a lot of chai by her audience, she knows the art of balancing her passion, profession and family, thus there is no place for judgments or criticisms. Every human undergoes a phase where they question themselves whether they are doing right or wrong; likewise, Sneha encountered a tough phase when she was in the USA, working as a consultant, exploring things with AZ India Times and juggling motherhood. The sleepless nights, the deadlines, and the constant demands of the baby felt overwhelming to her. She didn’t fear but instead learnt to prioritise ruthlessly and ask for help when necessary. This made her calm, adaptable and smile a little more at small wins.

Moments of working with AZ India Times and Celebrity Interviews

Being ‘perfect’ is something attached to a woman. She is expected to be flawless at home, at work and in your passion as well. The kind of pressure society puts on women is rather more than men. But Sneha has learnt the key to overcoming it, to define success for oneself and not to impress everyone. Thus, she has mastered the art of balancing things and showing up for the matters that truly concern her. According to Sneha, failure isn’t a verdict but feedback, as setbacks are inevitable. A mix of perspective and action has helped her bounce back.

In between all of these, a supportive system is a must, and Sneha feels blessed to have a deeply anchored by the untiring support from her family – her husband, brother and father who stood as the backbone to her in all her journey from being a consultant to Mischief Mamma to muddy farm experiments. Additionally, a huge applause to her kids, Ahana and Angu, who have now become her co-creators. This kind of support is a foundation to Sneha that allows her to balance her profession, passion and family while teaching her kids to be strong, creative and curious.

Sneha’s future aspiration is to blend tech, storytelling and farming into a life that is creative, grounded and fulfilling. She always dreamt of combining all her roles into one rather than allowing them to compete, which creates more confusion and chaos.

“My advice would be: give yourself permission to pursue what lights you up, without guilt. It’s not about doing everything perfectly – it’s about showing up consistently, embracing imperfection, and finding a rhythm that works for you and your family. And most importantly, be patient and kind to yourself – balancing family and passions is a marathon, not a sprint.”

Sneha’s personality shines because of her qualities like resilience, authenticity and creativity. She is inspired by stories like ‘The Alchemist’ and ‘The Pursuit of Happiness’. As a content creator, she finds joy in the smallest impact she is creating in the lives of other moms, and the ability to balance motherhood, work and content creation makes her stand out, while embracing imperfections with grace. Rooted in values from her mother and encouraged by her partner, Sneha approaches life with intention, humour, and an inspiring authenticity that connects deeply with others.

Conclusion

Mischief Mamma is and was born to make other moms feel happy, inspired and get connected. Every message, comment and connection from other moms reminds Sneha why she created Mischief Mamma. In this beautiful journey, she has been recognised by the Momstar Award by BabyChakra, 2022, from Bangalore.

Senha Ranebennur — The Momstar by BabyChakra, 2022, Bangalore

She was also invited as a jury for Junior Miss India, Bangalore. Sneha believes these recognitions as a validation of the work she is pursuing. The impact she is creating is priceless, and she always cherishes the messages or moments of small joys she receives through Mischief Mamma. Kudos to this super mom as she lives and breathes Mischief Mamma.

Content Creation

Consultant

Software Development

Social Media

Farming

Desi_Udyoginis

Written by Chaitra Divate

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